A marketing campaign utilizing sponsorship of professional auto racing provides an exceptional return on investment for advertisers and marketers. Sponsorship is so much more than simply putting your name on a car and a couple of tickets. It’s a unique marketing vehicle that you can build a campaign around, entertain a customer with, or even use to reward valued employees, all while advertising your products or services to a highly desirable target audience. And, this is all done at a fraction of the cost of traditional media.

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